Read on Digital News Asia“To address this very gap in the market, GrowthPro built Zicy, an AI-powered platform that tracks share of voice, citation volume, positioning and sentiment across five major answer engines, and uses an AI agent to identify content gaps and restructure website content for LLM retrieval.”
Digital News Asia, 12 July 2026
Media
Zicy in the press
Independent coverage of Zicy, and of founder Alvin Koay, on AI search, answer engines, and the shift from rankings to citations.
7 mentions across 5 publications since February 2026
In brief
- Zicy is an AI visibility platform that tracks how brands appear inside AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
- Coverage focuses on the shift from rankings to citations, and why being named in an AI answer increasingly decides whether a brand is considered at all.
- Founder Alvin Koay speaks on answer engine optimisation, AI share of voice, and what marketing teams should measure as clicks decline.
- Zicy was built by Growth.pro and is used by brands, PR agencies, marketing and creative agencies, and publishers.
Featured
All coverage
Founder appearances are interviews in which Alvin Koay speaks on AI search but Zicy is not named.
7 of 7
Article
GrowthPro's Alvin Koay: Google's AI has rewritten the rules of search (opens in a new tab)
Alvin explains how Google's AI Overviews and AI Mode have cut into publisher and brand traffic, and introduces Zicy as the platform GrowthPro built to track share of voice, citation volume, positioning and sentiment across the major answer engines.
Article
Alvin Koay and Zicy: Rebuilding in the Age of AI (opens in a new tab)
A founder profile tracing Alvin's path from an early ad-tech startup through Growth.pro to building Zicy, the system he built to help brands become visible inside AI-generated answers.
Article
The new growth metric: AI Share of Voice (opens in a new tab)
Alvin argues that AI Share of Voice and citation authority are becoming the metrics that matter more than traffic, as AI answers replace clicks.
Article
Your biggest competitor might be the AI answer itself (opens in a new tab)
Alvin explains why AI answer engine optimisation is becoming a strategic necessity for startups, and how being cited by AI is starting to decide who gets considered at all.
Podcast Founder appearance
The Growthpro Strategy to Combat Traditional SEOs (opens in a new tab)
Alvin discusses how Growth.pro sells visibility inside AI systems rather than rankings and traffic, and how the agency runs and differentiates itself in a crowded market.
Open For Business
Podcast Founder appearance
Is SEO Dead? The AI Search Shake-Up (opens in a new tab)
Alvin discusses how AI tools are changing search behaviour and why traditional SEO metrics are losing relevance for Malaysian marketing teams.
Marketing Mojo
Article
Answer engines are your customers' new best friends (opens in a new tab)
Alvin walks through why answer engine optimisation is replacing traditional SEO, and what businesses need to restructure in their content and schema to stay discoverable.
More on Zicy's founder: Alvin Koay, founder and CEO.
Media kit
Boilerplate
Withheld. Two clauses in the supplied paragraph, identifies content gaps and restructures web content so it can be retrieved and cited, are not backed by a generic Zicy product claim anywhere on the site. See the build report for what was checked.
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See how AI answers describe your brand
Zicy tracks your share of voice, citations, positioning and sentiment across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
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