Reputation is now decided inside AI answers. Prove your work changed them.
When a buyer asks AI about your client, the answer is built from the coverage and the sources AI trusts. Zicy shows you what that answer is across all five engines, whether the media you earned moved it, and gives you a reputation metric you can put in front of a board.
Coverage you can’t connect to an answer is coverage you can’t defend.
Clippings, impressions and AVE no longer answer the only question clients now ask: did it change what AI says about us?
Why PR teams choose Zicy.
Close the loop from placement to answer.
Citation Analysis shows which sources AI cites about your client — owned, earned, or competitor — so you can connect the coverage you landed to movement in the answer.
A reputation metric, not a clippings book.
Mention coverage, citation rate, share of voice and sentiment, tracked weekly across five engines — the report that finally replaces AVE.
See a rival owning the answer early.
Know when a competitor or a hostile source is shaping how AI frames your client, while there's still time to respond.
What you get.
- Prove earned media works — tie the coverage you land to measurable movement in AI answers.
- Win and defend retainers with a metric the C-suite already cares about: share of voice.
- Spot a reputation risk inside the answer before it spreads.
- Report with confidence — a defensible number, not a vanity metric.
Inside the platform.
Citation Analysis
Which sources AI cites about your client, owned vs. earned vs. competitor, by topic.
Brand & Competitor Sentiment
How AI frames your client and their rivals, tracked over time.
AI Visibility
Mention coverage and share of voice, so you can show movement after a campaign lands.
Competitor Sentiment Profiles
The framing each rival is earning, positive to negative.
Zicy measures and proves; it does not place coverage. Your team earns the media on its merits — Zicy shows whether it moved the answer.
What it looks like when it works.
Measurement: AI brand mention and citation rates across tracked category queries on ChatGPT, Gemini, and Perplexity, via Zicy’s measurement infrastructure. Client anonymised pending naming permission.