The new growth metric: AI Share of Voice
Alvin argues that AI Share of Voice and citation authority are becoming the metrics that matter more than traffic, as AI answers replace clicks.
Founder and CEO
Alvin Koay
Alvin founded Growth.pro before the pandemic, then built Zicy to bring that same ethos, empathy, trust, accountability, transparency and integrity, into AI. Zicy measures how brands are described across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and helps fix what's wrong.
Alvin in the press
Your biggest competitor might be the AI answer itself
Alvin explains why AI answer engine optimisation is becoming a strategic necessity for startups, and how being cited by AI is starting to decide who gets considered at all.
Answer Engines such as CHATGPT, GEMINI, GOOGLE's AI Mode are your customers' new best friends – businesses must align web pages and online presence or risk losing leads and revenue generation channels.
Alvin walks through why answer engine optimisation is replacing traditional SEO, and what businesses need to restructure in their content and schema to stay discoverable.