Be the brand AI gets right.
Zicy's free AI brand audit checks what ChatGPT, Gemini, Google AI Overviews and Google AI Mode say about your brand, compares it with the facts on your website, and gives you an AI Reality Score in about five minutes. No account, no credit card.
How AI sees your brand
Accuracy by engine
| Engine | Accuracy | Hallucination risk | Mentioned |
|---|
What AI gets wrong
What to fix first
Free audit vs full brand intelligence report
The free audit is a snapshot of accuracy. The full report in the Zicy app goes further into how AI understands, describes and recommends your brand, what is missing, and what to fix.
Get the full report for your brand
Start your 7-day free trial and run the full brand intelligence report on the four engines above.
Start your 7-day free trial No card required.Does AI know your brand, or just think it does?
Your brand may already show up in AI answers. Visibility is not the same as understanding.
An AI engine can know your name and still misdescribe what you do. It can miss important company facts, skip your brand in questions you should own, or hand a customer information that is out of date.
The free audit is a quick reality check across four engines. You will see:
- Your AI Reality Score, a single measure of how accurately AI understands your brand
- Accuracy by engine, so you know which platform has the clearest picture of your business
- Brand recognition: whether your brand appeared when we tested it
- Hallucination risk: where AI's understanding may be unreliable
- What AI gets wrong: the top three facts that are incorrect or missing
How the free audit works
- Enter your brand name and website. Category and market are optional and sharpen the questions.
- Zicy asks each engine a set of questions about your brand and runs one fact check, then compares every answer with what your website states.
- You get your AI Reality Score, accuracy by engine, the top three errors and the top three fixes. Results stay on this page; nothing is emailed.
What your report can reveal
Your website tells one story. AI may be telling another. A free run can show:
- AI knows you. Your brand appears across several engines.
- AI misses you. An engine does not recognise your brand for the questions tested.
- AI gets something wrong. A company fact is incorrect or missing.
- Engines disagree. One platform understands your brand far better than another.
Being visible in AI search is useful. Being visible for the wrong reasons is not.
Frequently asked questions
What is an AI brand audit?
An AI brand audit checks how AI engines understand and represent a brand. Zicy's free audit asks ChatGPT, Gemini, Google AI Overviews and Google AI Mode about your brand, compares the answers with the facts on your website, and reports where AI is accurate, where it is wrong and where it does not recognise you. It is a point-in-time snapshot, not the full brand perception analysis in Zicy's brand intelligence report.
Which AI engines does the free audit check?
The free audit checks ChatGPT, Gemini, Google AI Overviews and Google AI Mode. Perplexity is not included in the free audit or the full report. Results are broken down by engine because the same brand is often understood differently on each one.
What is the AI Reality Score?
The AI Reality Score is Zicy's per-engine accuracy metric, a score from 0 to 100 measuring how accurately AI engines describe a brand across its tracked prompt set, where 100 means every tracked response was factually correct. The free audit gives you one score from the questions it asked. The full definition and how to move it are on the AI Reality Score page.
Can I check what ChatGPT says about my company?
Yes. The audit includes ChatGPT and shows whether it recognised your brand in the questions tested and whether the facts it gave were accurate. This is a one-off check. Daily monitoring of how ChatGPT describes you needs the full Zicy platform.
What is the difference between AI visibility and AI accuracy?
AI visibility is whether your brand appears in AI answers. AI accuracy is whether what the engine says about you is true. A brand can have strong visibility and poor accuracy: the engine names the company and then gets the facts wrong. The free audit measures both, with the emphasis on accuracy, because a mention is only worth as much as the claim attached to it.
What is an AI brand hallucination?
An AI brand hallucination is when an engine states something about your brand that the facts do not support, such as a wrong founding year, a discontinued product or a price you never charged. It is different from a missing fact. The audit flags both, and separates them, so you know whether the problem is a gap or an error. See the glossary entry on hallucination.
How long does it take, what does it cost, and how often can I run it?
About five minutes. It is free with no account or credit card. Each domain can run one free audit every 30 days. Rerunning after you fix something shows you whether the engines picked up the change.
Is this an AI brand monitoring or tracking tool?
No. Monitoring and tracking watch a brand across many prompts over time. The free audit answers a narrower question: what do these four engines understand about my brand today. Zicy's full platform does the daily tracking, the wider prompt set and the source analysis.
Get the full report for your brand
Start your 7-day free trial and run the full brand intelligence report.
Start your 7-day free trial No card required.Last updated 9 October 2026. Engines checked and question set reviewed quarterly.
