For publishers

If AI doesn’t recognise your content, neither will your audience.

AI answers are built on content — often yours. Zicy shows whether AI attributes your work, paraphrases it without credit, or ignores it entirely across the five major engines — and what to do about it.

The risk

Your work is in the answer. Your name might not be.

The click economy that funded publishing is contracting. Attribution inside the answer is the new currency — and you can’t fix what you can’t see.

43%
the search referral traffic news executives expect to lose within three years; a fifth expect losses above 75%.
Source: Reuters Institute, Journalism, Media & Technology Trends and Predictions 2026
~60% / 47% / 22%
the fall in Google referral traffic over the past year for small / medium / large publishers.
Source: Chartbeat, via Axios, 2026
~1%
the click-through to an AI Overview’s own citation links when one is present.
Source: Pew Research, 2025

Why publishers choose Zicy.

Defend your attribution.

See exactly where AI cites you, paraphrases you without credit, or strips it entirely — by source and by topic.

Own your topics.

Know where you lead the answer, where you're in a fight, and where you've lost it — across the topics that define your title.

Be machine-readable.

The Site Audit checks whether AI crawlers can actually read and attribute you — llms.txt, bot access, schema — so the credit isn't lost to a technical gap.

What you get.

  • Put a number on uncredited use — evidence for strategy, licensing conversations, or the boardroom.
  • Reclaim authority on the topics that matter most to your audience.
  • Make sure AI can find and attribute you, not just scrape you.
  • Track attribution as a metric, the way you already track traffic.

Inside the platform.

Module

Citation Analysis

Where your content is cited, paraphrased or stripped of credit, with domain and URL drill-down.

Module

Key Topics Analysis

Leaders / Battlegrounds / Blind Spots: where you own the answer and where you don't.

Module

Site Audit

Technical AI-readiness: llms.txt, AI-bot access, schema, page health.

Module

AI Visibility

Your standing in the answers across the five engines, over time.

Zicy Citation Analysis drilling into the domains and individual URLs AI cites, classified as owned, earned or competitor.
Citation Analysis — domain and URL drill-down.
Zicy Key Topics Analysis showing topics where the publisher leads, contests, or is absent versus competitors.
Key Topics — Leaders, Battlegrounds and Blind Spots.

See whether AI gives you the credit.

Run a free audit