Zicy exists because brands are being described by AI every day, and most have no idea what it's saying. We measure it, help fix it, and prove the fix worked.
Before the pandemic, founder Alvin Koay started Growth.pro, a full SEO agency that grew into a trusted partner for international brands. But he couldn't shake what he'd long observed: too many small businesses tied down by contracts, misled with jargon and handed reports that looked impressive yet delivered no real outcomes. Agencies maximised their retainers while the clients stayed invisible online.
So instead of building more human-heavy agency layers, Alvin and his team cloned Growth.pro's ethos (empathy, trust, accountability, transparency and integrity) into AI itself. The result is Zicy: a measurement and remediation platform that scales agency-grade AI visibility to anyone, from solopreneur to enterprise, with the same values the consultancy has always stood for.
Zicy is the platform. Growth.pro is the consultancy that built it and uses it to run done-for-you programmes for enterprise brands. The platform is open to everyone; the managed service is selective. The frameworks behind that service, the AI Visibility Operating System, the PAVA Framework and the AI Citation Enablement practice, are Growth.pro's.
Built in Penang, covering every engine and every language. The multi-language, multi-market coverage that US-built tools treat as an afterthought is our starting point.
Growth Pro Sdn. Bhd. operates under Malaysia Digital (MD) status, Malaysia's national designation for digital-economy companies.
Knowing whether AI is right about you matters more than knowing you were mentioned.
Visibility that lasts comes from genuine expertise made easy for AI to find, not from working against the system.
The work has to connect to real demand, or it doesn't count.
Founder & CEO
Started Growth.pro before the pandemic and saw an SEO industry riddled with broken promises. Built Zicy to clone Growth.pro's ethos, empathy, trust, accountability, transparency and integrity, into AI, so even the smallest businesses get fair access to world-class strategies.
Co-founder
April excels at the intersection of data, strategy and artificial intelligence, translating complex analytics into actionable business insights. At Zicy, April's expertise in Big Data architecture, AI-powered product ideation and workflow automation shapes our intelligent, user-focused approach to Answer Engine Optimisation.
Co-founder
Over 15 years in the corporate sector leading environmental-industry projects, plus a decade in SEO strategy and content planning. At Zicy, Ritu applies that experience to develop practical AI-first optimisation methods that help businesses become visible in AI-generated answers.
Chief Data Officer
A distinguished data science strategist who led Data Science & Analytics at REV Media Group and drove Malaysia's National Big Data Analytics Initiative under MDEC, developing the country's first National BDA Framework. Has trained senior teams at Citibank, Intel, Dell, NTT Data, Maxis and Johnson & Johnson.
Whether you're a solo marketer or a global marketing team, Zicy is designed to give you one clear answer to one clear question: "What's stopping us from being the answer, and how do we fix it?"