Google Business Profile audit
A Google Business Profile audit is a check of a business's Google listing, field by field, against what the business holds on record and against competing listings.
A Google Business Profile is the listing a business manages on Google: its hours, phone number, website, description, category and reviews.
An audit checks those fields for gaps and mismatches, such as a missing phone number, a thin description, or a name and address that don't match the business's own records.
Comparing the listing with competitors shows where it falls behind on the same fields, such as category, listed hours, website link and review count.
The audit only reports. Changes to the listing are made by the business in Google itself.
What it looks like in practice.
A cafe's listing shows a name that shares no words with the business name on its website, and it has no reviews yet. An audit flags the name mismatch as the more serious finding and the review count as one to note.
How Zicy measures it.
Zicy's GBP Audit runs nine checks on a connected listing and the website it links to, and compares it with up to four competitors you track. Nothing is written back to Google. See Zicy for small businesses.
Keep reading.
Questions about Google Business Profile audit.
What is a Google Business Profile audit?
A Google Business Profile audit is a check of a business's Google listing, field by field, against what the business holds on record and against competing listings.
What does Zicy's GBP Audit check?
Nine things. Seven read the listing: business hours, website link, phone number, business description, review volume, listed category, and whether the name, address and phone agree with the business's website, or what is on file. Two look at the website: whether the listing's link points to this location's own page, and whether the site has a page for this location.
Does an audit change my listing?
No. Every fix is an instruction you carry out yourself, in business.google.com or on your own website.
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