What if ChatGPT, Gemini, or Perplexity quietly decides which brand is trustworthy, which product is relevant, and which page deserves to be cited, before a shopper even lands on your site?
That was the question facing this U.S.-based eCommerce brand selling contact lenses online.
And instead of guessing how AI systems perceive their brand, they chose to measure it.
Results Snapshot (Measured via Zicy + GA4)
AI & AEO Traffic Performance
- AEO traffic grew 1,186% faster than total site traffic.
- AEO growth rate: +1207%
- Total site growth: +21%
- 96.6% of AI-driven traffic came from ChatGPT.
Engagement & Product Page Quality
- AEO-driven product pages recorded high engagement with multiple top pages showing 89%–94% engagement rates.
- AI-referred users consistently landed on commercial product URLs, not blog content.
AI Visibility & Brand Authority
- Brand Mention Coverage: 74.58% (44 out of 59 AI responses mentioned the brand).
- Website Citation Coverage: 45.76%.
- Average AI Ranking: 2.59 across tracked prompts.
- Share of Voice: 18.11%, leading the competitive set.
Competitive AI Performance
- Ranked #1 among 5 tracked competitors for brand mentions, website citations, and overall AI share of voice.
What We Did?
- AI Visibility Diagnostics (Before Writing Anything)
- Mapped how ChatGPT, Gemini, etc., already referenced the brand.
- Identified gaps between high-converting products and AI-cited products.
- Benchmarked AI share of voice against eCommerce competitors.
- Product-Level AEO Optimisation
- Re-structured product pages for answer clarity, not keyword density.
- Added AI-readable attributes (use cases, comparisons, etc.).
- Ensured each product page could resolve transactional questions that AI systems tend to surface.
- Tightened on-page language to remove ambiguity.
- Balanced commercial intent with neutral, factual phrasing preferred by LLMs.
- Continuous Prompt & Platform Tracking
- Tracked visibility across real shopping-style prompts.
- Monitored ranking, mentions, citations, and share of voice over time.
Why Tracking AI Visibility Now Matters (Not Later)
- AI answers are already influencing buying decisions, especially for comparison-heavy products.
- Traditional SEO metrics don’t show:
- Whether your brand is mentioned.
- Whether your product page is cited.
- Whether AI prefers you or your competitor.
- Without visibility tracking, brands mistake traffic drops as randomness.
- With visibility data, optimisation becomes intent-aligned, defensible, and repeatable
The Bigger Shift This Case Study Reveals
This brand didn’t “chase AI traffic.” They measured how AI understood them- and corrected it.
As discovery shifts from rankings to recommendations, the winners won’t be the loudest brands. They’ll be the ones AI systems trust enough to cite.
Track it. Understand it. Optimise for it—with Zicy.
For more AEO/GEO case studies, visit us at https://www.zicy.com/case-studies
