How AI search is changing brand discovery.
Practical guides, original research, and plain-English explainers for marketing, PR and publishing teams.
Guides, research and updates.
AEO/GEO fundamentals
llms.txt, schema for AI, citation strategy, the practical playbooks.
Original data
Zicy’s own data on how AI cites brands across engines and markets.
What changed, and why it matters
Platform changes, policy shifts, and what they mean for your brand.
New guides, research and updates are published here regularly.
The AI visibility glossary.
Canonical, plain-English definitions of the terms that describe AI visibility measurement: AI visibility, AEO and GEO, mention and citation coverage, AI share of voice, prompt tracking, entity gaps and more.