AI share of voice
AI share of voice is the proportion of brand mentions in AI answers for a defined set of category prompts that belong to one brand, expressed as a percentage of all brand mentions in those answers, the competitive standing metric for AI visibility.
AI share of voice places a brand’s presence in a competitive context. Instead of asking how often you are named in absolute terms, it asks what proportion of all brand mentions in the answers, across a defined set of category prompts, belong to you.
It is the competitive standing metric for AI visibility. A rising share of voice means you are winning a larger part of the category conversation in AI answers, relative to the rivals in your tracked set.
It depends on the prompt set and the competitor set you define, so it is comparable over time when those are held stable, and is read against named rivals rather than as an absolute.
It echoes the traditional marketing idea of share of voice, a brand’s share of total category advertising or media presence, but applied to mentions inside AI answers rather than ad spend or coverage volume.
What it looks like in practice.
Across a category prompt set, AI answers name five brands a combined 200 times. Your brand accounts for 50 of those mentions, so your AI share of voice is 25 percent for that set.
How Zicy measures it.
Zicy calculates AI share of voice against the competitor set you choose and tracks it over time in the AI Visibility and Competitive AI Performance views. See the platform.
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Questions about AI share of voice.
What is AI share of voice?
AI share of voice is the proportion of brand mentions in AI answers for a defined set of category prompts that belong to one brand, expressed as a percentage of all brand mentions in those answers, the competitive standing metric for AI visibility.
How is AI share of voice different from mention coverage?
Mention coverage is how often you are named, in absolute terms, across your tracked prompts. Share of voice is your portion of all brand mentions in those answers relative to competitors. One is absolute presence; the other is competitive standing.
How is it different from traditional share of voice?
Traditional share of voice measures a brand’s portion of total category advertising or media presence. AI share of voice applies the same idea to brand mentions inside AI answers rather than ad spend or coverage volume.
What affects my AI share of voice?
The prompt set and the competitor set you define, plus how often each brand is named in the answers. Holding the prompt and competitor sets stable makes the metric comparable over time.
Measure it with Zicy.
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