Multi-category · content campaign
Content-led AI visibility.
The challenge
A competitive category where being mentioned wasn’t enough — the brand needed to be the answer buyers acted on.
The approach
A structured content programme architected for extractability — the shapes AI surfaces (direct answers, comparisons, named frameworks, sourced statistics) — built on real expertise, not volume.
The result
290%
increase in clicks from AI search platforms
457%
increase in impressions in AI-generated responses
18.11%
share of voice in AI search
Structured for how AI actually reads — and it showed up in the numbers.
Measurement: AI brand mention and citation rates across tracked category queries on ChatGPT, Gemini, and Perplexity, via Zicy’s measurement infrastructure. Client anonymised pending naming permission.