Healthcare / aesthetics · post-implementation
Local category leadership.
The challenge
A local aesthetics brand competing against established names, in a category where buyers increasingly ask AI for a recommendation before they ever book.
The approach
Entity accuracy, citation-ready content for the exact questions patients ask, and consistent representation across the sources AI reads in the local market.
The result
#1
AI mention position across primary category queries
Dominant
share of voice vs. established competitors
New
patient enquiries directly attributable to AI platform referrals
First name out of the model, in the category that matters locally.
Measurement: AI brand mention and citation rates across tracked category queries on ChatGPT, Gemini, and Perplexity, via Zicy’s measurement infrastructure. Client anonymised pending naming permission.