B2B services · 90 days
From invisible to AI-cited in 90 days.
The challenge
A B2B services brand with strong traditional search performance but effectively no presence in AI answers. When buyers asked AI about the category, competitors were named and the brand was not.
The approach
A full programme across all four stages — entity foundations, citation-ready content, earned-source guidance, and continuous measurement — built on the brand’s genuine expertise, with no manipulation tactics.
The result
56.67%
AI brand mention rate across tracked category queries
2,971
AI-referred sessions from platform recommendations
3
engines simultaneously: ChatGPT, Gemini, Perplexity
From not appearing at all to being named in more than half of relevant answers — in a single quarter.
Measurement: AI brand mention and citation rates across tracked category queries on ChatGPT, Gemini, and Perplexity, via Zicy’s measurement infrastructure. Client anonymised pending naming permission.