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How an Interior Décor Brand Captured 66% AI Mentions, 47% Citations & 19% Share of Voice

AI Visibility Report

The first comparison your buyers see might not be your brochure, but an AI response.

In the commercial interiors niche, influence now begins before the inquiry.

For this B2B interior décor client, AI visibility wasn’t accidental. It was measured, optimised, and expanded across five AI platforms.

Results Snapshot (AI Visibility + Engagement)

AI Visibility Metrics

  • Brand Mention Coverage: 66.67%
  • Website Citation Coverage: 47.13%
  • Share of Voice: 19.78%
  • Average AI Ranking: #2.31

AI Visibility Report

Competitive Positioning

Across 5 competing brands:

  • Client achieved 116 brand mentions vs competitors (17–42_.
  • 19.8% Share of Voice, significantly ahead of competitors at 4.7%, 2.3%, 1.2%, and below.
  • Highest citation count (82) among tracked brands.
  • Strong average sentiment score (78).

Competitive AI Performance

Key Topics

Tracked High-Intent Prompts

  • Majority of priority prompts achieved 4/5 or 5/5 brand coverage.
  • Consistent Top 3 average positions across platforms.

individual tracked prompts

AI Referral Traffic Impact (Jan 17 – Apr 16)

While AI traffic volume is not massive(which is typical in B2B niches like interior décor), engagement quality tells a stronger story:

  • 297 AI sessions
  • 156 engaged sessions
  • 52.53% engagement rate

sessions

For B2B and agency-style businesses where buying cycles are longer and volumes are naturally lower, this level of AI-driven engagement signals high-intent discovery rather than casual browsing.

What We Did (Strategic Approach)

  1. Prompt-Level Visibility Mapping
    • Tracked high-intent commercial interior and specification queries.
    • Prioritised comparison and decision-stage prompts.
  2. Topic-Level Authority Expansion (Brand Leaders, Battlegrounds, Blind Spots)Using Zicy’s key topics framework:
    • Brand Leaders: Strengthened dominance in existing high-visibility interior décor themes.
    • Battlegrounds: Reinforced competitive topics where multiple brands appear.
    • Blind Spots: Identified uncovered areas for structured expansion and future growth.
  3. Entity & Extractability Optimisation
    • Strengthened category definitions and solution clarity.
    • Improved structured formatting for AI extraction.
  4. Share of Voice
    • Analysed competitor density across prompts.
    • Reinforced areas with rising competitor presence.
  5. AI Traffic Attribution
    • Analysed competitor density across prompts.
    • Reinforced areas with rising competitor presence.
    • Focused on sustained Top 3 positioning.

Why This Matters for B2B Interior Décor Brands

In commercial interior décor:

  • Buyers research materials and solutions before vendor contact.
  • Architects and project managers validate options through AI summaries.

If your brand:

  • Doesn’t appear in specification-style queries,
  • Isn’t cited as a source,
  • Or ranks below competitors in AI summaries,

You lose influence before the RFQ stage.

Traditional SEO metrics don’t reveal this layer. AI visibility requires its own tracking system.

Tools like Zicy make that visibility measurable and actionable.

For more AEO/GEO case studies, visit us at https://www.zicy.com/case-studies

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