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The New Growth Metric: AI Share of Voice

Source: e27
In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.

The Growth Pro Strategy to Combat Traditional SEOs

Source: BFM 89.9
Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems. Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search …

Your biggest competitor might be the AI answer itself

Source: e27
In part 1 of his conversation with e27, Zicy co-founder Alvin Koay explained how discovery is shifting from traditional search results to AI-generated answer environments, where being cited by AI systems increasingly determines whether a brand is even considered.

Is SEO Dead? The AI Search Shake Up

Source: BFM 89.9
In this episode of Marketing Mojo, we speak with Alvin Koay, Founder and CEO of Growth.pro, about how AI is reshaping digital discovery, why traditional …

Answer Engines Are Your Customers New Best Friends

Source: Malaysia SME +
Growth.pro has spent the past eight years helping businesses win in SEO. But as Google’s interface shifts, search results get buried, and generative AI begins …

The New Growth Metric: AI Share of Voice

In part 2, Koay looks at what happens next. He examines which ASEAN sectors are adapting fastest to AI answer engine optimisation (AEO), why startups may currently hold an unexpected advantage over incumbents, and how growth teams must rethink metrics as AI reshapes digital discovery.

Read More