If AI were asked to recommend products in your category today, would you lead?
AI platforms are no longer peripheral traffic sources. For many eCommerce brands, they are becoming high-intent entry points, especially for product discovery and comparison.
This case study explores how one eCommerce brand measured and improved its AI visibility, and how that visibility translated into significant year-over-year AI traffic growth.
Results snapshot (Zicy + GA4)
AI Traffic Growth (Year-over-Year – GA4)
- Active Users: Grew by 1,119%
- Sessions: Grew by 886%
- ChatGPT traffic alone:
- Active users grew 1,140%
- Sessions increased 882%
- Gemini traffic also showed triple-digit growth
AI Visibility & Authority Signals (Zicy)
- Brand Mention Coverage: 68.97% (40 out of 58 AI responses included the brand)
- Website Citation Coverage: 20.69%
- Average AI Ranking: 2.15
- Share of Voice: 8.42%
2-Week Visibility Trend
- Share of Voice increased from 7.2% to 8.4%
- Brand Mentions grew from 96 to 362
Competitive AI Performance
- Ranked #2.1 average AI position, ahead of several competitors.
- Maintained higher ranking consistency than brands with larger citation counts.
- Competitors showed higher raw citation numbers but weaker ranking stability.
What was done (Strategy Breakdown)
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AI Visibility Baseline & Competitive Mapping
- Measured brand mentions, citations, rankings, and share of voice across tracked prompts.
- Identified prompts where competitors dominated despite similar product positioning.
- Prioritised optimisation around high-intent commercial queries.
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Product & Category-Level AEO Optimisation
- Improved clarity in product and collection pages.
- Structured content around comparison logic, use-case framing, clear differentiation cues.
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Prompt-Level Monitoring
- Tracked performance across individual buyer-style prompts.
- Identified which prompts triggered strong brand mention coverage.
- Closed visibility gaps on weaker prompts.
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Continuous Iteration
- Monitored weekly movement in rankings and share of voice.
- Validated improvements using measurable deltas.
What this case study shows….
AI visibility is not a vanity metric. It is increasingly tied to traffic quality and acquisition shifts.
This eCommerce brand did not rely solely on SEO rankings. They measured how AI systems referenced them, and adjusted accordingly.
As discovery continues shifting toward AI-generated answers, understanding where and how a brand appears in those answers becomes a competitive necessity.
Platforms like Zicy make that visibility observable, so brands can respond as AI-driven discovery evolves.
For more AEO/GEO case studies, visit us at https://www.zicy.com/case-studies
